Charlene Smith-McCaw
Charlene Smith-McCaw
Initiate, create and manage content for quick-read infographics, ads, case studies, blogs, social media posts and all types of brief resources on time and within your budget.
Improve website traffic with revised navigation, new content, additions, SEO and messaging for non-profit startups, for-profit companies or charitable organizations.
Create organizational communications, social platform messaging, training or change management materials, including realignments, business strategy, executive changes, process requirements, vision & values and specifics, such as remote work, learning systems, benefits, diversity, community service, onboarding, sales comp, competencies, performance management, etc.
Interview, draft and edit visual and written content for your whitepapers, articles, case studies, thought leadership, manuals, fact sheets, survey analysis, scripts and more, according to your project's objectives, key campaigns and tactic specifics. Manage design too, as needed.
Manage editing and create user-friendly materials to showcase your services or products with stunning copy and visuals.
Craft content & manage landing pages, scripts, podcasts, organic social media, paid content, ABM content syndication, Intranet content, plus other formats to develop compelling and informative content that will attract and retain your audience and establish your brand.
Form presentations, webinars, powerpoints, prepare both words and graphics with notes, animations and images. Manage conference presentations, booths, integrated messaging, follw- up and more.
Create email or social media messaging with up to 30% open rates among targets; organic regular, paid content, internal platform.Create effective email campaigns that will keep your audience engaged and increase your ROI.
Revitalize awareness with multi-topic thought leadership trend report and microsite pieces to rekindle value.
Draft messaging, value proposition and positioning to identify and refine unique value, prepared copy, managed design; worked with messaging of others and developed specific messaging.
Develop organizational change communications, including realignments, business strategy, executive changes, process requirements, vision & values and specifics such as remote work, LMS and training, benefits, diversity, community service, onboarding, sales comp, competencies, performance management, including communication resources, training, internal social media posts, quick reference cards, FAQs and more..
Charlene Smith-McCaw
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